This post explains some simple steps of how I used Twitter to help a local Ottawa company reach new clients and increase profits.
Once you get the hang of Twitter, it’s pretty straightforward on how to find business opportunities through Twitter search.
First off, the company prefers to work within 30km of the city limits. Second, the plumbing industry is multifaceted, involving different kinds of work and services. In this case, lots of keywords. I currently have 15 search terms set up.
Twitter search allows me to track conversations relevant to his business within the city limits. This is how I found them:
- Whether you use search.twitter.com or use the search bar on your Twitter web application, you can apply these search operators to specifically find conversations to a ‘T.’
- In my case, I created a handful of search terms with the following code: [keyword (ex: plumbing, plumber, renovation)] near:Ottawa within:30km
- Since his business is fairly new and is very location and keyword specific, I don’t need to use other search codes at this moment.
- After four months, the company gained eleven new paid clients. The conversations keep on growing, and so does the business!
Not only am I tracking conversations of potential clients, but also those of plumbing suppliers, companies and contractors. It’s important to know what your competition is doing, but also keep up-to-date with what’s happening in the industry. I also set up Google search terms similar to those in Twitter for news and industry updates.
At the end of the day time is money, so it’s only fair you know how much time I’ve put in.
I work full-time by day and volunteer for three organizations by night. Since I also volunteered my time to help this company, on my spare time I would check the search results for conversations worth engaging or accounts worth following, and either engage or post some content. If I couldn’t find opportunities to engage, I either posted plumbing facts/tips (with his approval) or used Google search for relevant articles or stories.
In one day it would take me approximately half an hour to an hour. The company also posted pictures and content of the work they were doing on a regular basis to help keep up the momentum and engagement. It actually worked out better when they could jump on every now and then to help answer questions and add their own personality.
I hope this helped you learn how to use basic Twitter search to look for potential business or clients and help increase your brand awareness. Thanks for reading! Do you have questions? Would you like to learn more about how to use Twitter to reach new clients or gain followers?