This post walks you through how I use Twitter to help my boyfriend’s company reach new clients and increase profits.
Once you get the hang of Twitter, it’s pretty straightforward on how to find business opportunities through Twitter search.
First off, my boyfriend’s company is located in Ottawa so he prefers to work within 30km of the city limits. Second, the plumbing industry is multifaceted, involving different kinds of work and services. In this case, lots of keywords. I currently have 15 search terms set up.
Twitter search allows me to track conversations relevant to his business within the city limits. This is how I found them:
- Whether you use search.twitter.com or use the search bar on your Twitter web application, you can apply these search operators to specifically find conversations to a ‘T.’
- In my case, I created a handful of search terms with the following code: [keyword (ex: plumbing, plumber, renovation)] near:Ottawa within:30km
- Since his business is fairly new and is very location and keyword specific, I don’t need to use other search codes at this moment.
- It’s been almost four months since I’ve applied these search codes and his company has gained eleven new clients, all of which he’s completed work for. The conversations keep on growing, and so does his business!
Not only am I tracking conversations of potential clients, but also those of plumbing suppliers, companies and contractors. It’s important to know what your competition is doing, but also keep up-to-date with what’s happening in the industry. I also set up Google search terms similar to those in Twitter for news and industry updates.
At the end of the day time is money so it’s only fair you know how much time I’ve put in.
I work full-time by day and volunteer for three organizations by night. On my spare time (nights, weekends and lunch breaks) I check the search results for conversations worth engaging or accounts worth following, and either engage or post some content. If I can’t find opportunities to engage, I either post plumbing facts/tips (with his approval) or use Google search for relevant articles or stories.
In one day it will take me approximately half an hour to an hour, but I prefer to manage his Twitter twice a day, so his account is active in the morning or afternoon and at night. My boyfriend also posts pictures and content of the work he’s doing. It’s actually better when he can jump on so he can answer questions and add his own personality.
I hope this helped you learn how to use Twitter to look for potential business or clients and help increase your profits and brand awareness. Thanks for reading! Do you have questions? Would you like to learn more about how to use Twitter to reach new clients or gain followers?